Reporters learned Gaomi plush toy industry for more than 15 years of development history, with the more obvious product characteristics and regional economic advantages, has a broad mass base and strong production capacity. At present the city in addition to 228 toy companies, as well as multiple processing point 1000, employing up to 70,000 people. According to incomplete statistics, at the national toy market, plush toys 1/5 of the total toy market, small plush toys plush toy market accounts for one-third, while the entire small plush toy industry, the high density production It accounted for 85% share in the country. In Yiwu, a small plush toy sales, 60% is a high density of production. Plush toys sold abroad Recently, the Shanghai Toy Fair held, Gaomi plush toy production enterprises, more than 20 domestic and foreign customers to sign more than 70 million plush toys sales orders. Among them, a new era of Gaomi Ltd. became China's first special mascot Tenth Festival next year, held in Jinan, "Fung Mo Oriental" supply manufacturers. According to the company responsible for Xiu Zhao Jun introduction: "only" Fung Mo Orient "This order for a mascot, you can increase a company's output value of 50 million yuan." And Gaomi sea paradise, Ltd. production of more than 400 species of the underwater world of plush toys, have long been the best-selling UK, Germany, France, Russia, Belgium, Singapore and other countries and has set up a sales company in several countries. City Federation official told reporters, "Although this year's global economic crisis took place, but the city's toy industry sales volume has not decreased, compared to last year but an increase of more than 10 percent, the city's more than 1,000 kinds of plush toys at home and abroad market is very popular. " The output value of 1.4 billion yuan this year It is understood that high-density city has been the development of the toy industry in an important position, the plush toys as the "four small commodities" to be one of the key support, after recent years of carefully nurtured and rapid development, the toy industry has become a pillar industry of the city One. Through the development of industrial planning, establishment of trade associations, the construction of the professional market, cultivate leading enterprises, strengthen policy support and a series of measures to promote the toy industry from small to large, from weak to strong, from low-end products to quality across, forming a set design and development, material supply, production and processing as one of the industry chain, the emergence of a number of domestic and foreign toy companies have a higher visibility, especially Gaomi plush toys, with its excellent quality, innovative design, low price to win a large number of domestic and foreign customers, products exported to Yiwu, Guangzhou, Shenyang, Beijing and the Middle East, Europe and America. Currently, Gaomi toy industry continues to grow, steadily improve product quality, comprehensive benefits rising in 2011, the toy industry to achieve annual sales of over 1 billion yuan, becoming increasing employment, promoting economic development and an important force for social harmony. From the overall situation, the toy industry output value reached 1.4 billion yuan this year. Declared "China Toys Plush Toys Town" In June, the evaluation team Chinese toys and baby supplies Association lead organization departments of Gaomi experts declare "China Township boutique plush toys" project conducted a field evaluation, grant Gaomi "Chinese characteristics plush toy production base "honorary title. Meanwhile, the plush toy industry cluster formed a certain trend in the development of the local economy with local characteristics, to address local labor force, promote the harmonious development has played an active role. Part of the backbone enterprises have a certain production scale, the development of local industries have a leading role. In addition, Gaomi focus promote cultural development and cultural industries, set up a special development zone in southern culture as a cultural construction of an integrated platform for the toy industry and the entire cultural industry development across reality carrier.